Build the number after the conversation, not before it.
Your Rate Card (set once, adjust anytime) ›
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Strategy is billed flat, not hourly — pick the scope that matches the work, not the clock.
Client / Project
Always Included
Initial Strategy & Onboarding
Setting direction and getting everything in place at the start of every partnership — included regardless of package.
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Scheduling & Caption Writing
Every post scheduled and captioned for you — scales automatically with Content Pieces, included regardless of package.
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Currently: $0/mo
These two aren't optional — they're baked into how you work, not a client's choice. Scheduling & Caption Writing is priced per Content Piece above, so it rises and falls with volume automatically. Rates are still yours to adjust.
Quote Line Items
Content PiecesIndividual pieces of content — reels, carousels, graphics, or static posts.
$0
Onboarding PhotoshootThe initial capture session at the start of a partnership, building the base content library.
$0
Monthly Content SessionAn ongoing monthly shoot to keep the content library fresh — like Growth and Signature include.
$0
Ongoing ManagementDay-to-day account oversight for the length of the retainer — 3-month minimum applies.
$0
Highlight System RefreshRedesigned Instagram Story Highlight covers and icons for a cohesive profile.
$0
Community Management ★ Pairs WellResponding to comments and DMs on the client's behalf.
$0
StoriesDesigned Stories posted through the week, billed in increments of 5.
$0
Reporting (pick the tier that fits)
Monthly Performance Check-InA quick monthly touchpoint — what's working, what's not, no formal report. Built for lighter packages like a 9-post month.
$0
Monthly Analytics ReportA full written report each month — metrics, growth trends, and recommendations. Built for bigger, strategy-forward packages.
$0
Strategy & Planning (flat fee, optional)
Discovery AuditA one-time review of the current presence, competitors, and content to define direction before work begins. Not automatic — add it when a client needs that groundwork first.
$0
Strategy Session ★ Pairs WellA dedicated planning call, with prep and follow-up notes, billed per instance rather than by the hour. Add one whenever a client needs a focused conversation outside the regular cadence.
$0
Stories jump in increments of 5 — 5, 10, 15/week, and so on. For a bigger one-off scope — a full repositioning, a seasonal restructure like Rebrand Consign — use a Custom Line Item below and name it for what it actually is.
Standard Add-Ons
Brand Baseline
Full brand foundation — visual style, voice, and content pillars defined.
$0
Content Vault
A flat-fee batch of 150+ ready-to-use content assets delivered upfront.
$0
Kickoff Call + Profile Refresh
An initial planning call plus a refresh of the profile's bio and highlights. Already bundled into Growth/Signature, optional elsewhere.
$0
Custom Line Items
Ideas: a landing page or interactive microsite, paid ad campaign management, email marketing setup, video editing outside the standard cadence, or anything else that doesn't fit the rate card above.
Adjustments
Multi-brand bundle
Number of brands/businesses in this package
1 brand — no bundle discount
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Subtotal$0
One-time (flat)$0
Monthly (recurring)$0
Bundle discount$0
Total quote$0
One-time and monthly figures are shown before the bundle discount — the total above reflects that adjustment.
Saved Quotes
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1 · Partnership Type
Picking a type pre-fills the sections below with sensible defaults — adjust anything after.
2 · Content Volume
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Rate multiplier applies to the base per-post rate above. Reels, carousels, graphics, and statics all count as one content piece — the mix is about overall complexity, not counting formats separately. A volume break also kicks in automatically at 9+, 12+, and 16+ posts/month, same logic as your Foundation tiers.
3 · Content Capture
4 · Strategy
Initial Strategy & Onboarding
Setting direction and getting everything in place at the start of the partnership — included regardless of package.
$
Kickoff Call + Profile Refresh
An initial call plus a refresh of the profile's bio and highlights — already part of Growth/Signature-style retainers. Auto-checks at 12+ posts/month, but you can always uncheck it.
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Monthly Content Plan
A written plan mapping out the month's content themes and posting cadence.
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Campaign Planning
Planning built around a specific launch or campaign rather than ongoing monthly content.
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Strategy Calls ★ Pairs Well
Recurring calls to check in on direction and adjust as things develop.
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Shot Lists ★ Pairs Well
A prepared list of exactly what to capture for an upcoming shoot.
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Team Content Prompts
Simple prompts sent to the client's team so they can contribute their own content.
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5 · Management
Captions
Captions written for every post — included regardless of package.
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Scheduling and Posting
Every post scheduled and published on the client's behalf — included regardless of package.
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Facebook Cross-Posting
The same content mirrored to Facebook automatically — bundled in, no separate charge.
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Stories
Designed Stories posted through the week, billed in increments of 5.
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Community Management ★ Pairs Well
Responding to comments and DMs on the client's behalf.
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No Reporting
No monthly check-in or report — just the content and management itself.
Monthly Performance Check-In
A quick monthly touchpoint — what's working, what's not, no formal report. Built for lighter packages like a 9-post month.
$
Monthly Analytics Report ★ Pairs Well
A full written report each month — metrics, growth trends, and recommendations. Built for bigger, strategy-forward packages.